Readers typically think of magazines as a one-way means of communication. Publishers, along with editors, writers and photographers, provide information to be consumed by a targeted audience. In reality, it’s much more a two-way street.
A good magazine, really any good publication, relies on shared communication. We’re not telling you how to do things or what products to use: We’re listening to your concerns, hearing your stories, and understanding the issues you face so we can share stories that help you address those issues and concerns in a positive, progressive manner.
I’ll be in New Orleans, along with a handful of representatives from COLE Publishing, for the Water Environment Federation’s Technical Exposition and Conference (WEFTEC) Sept. 29 to Oct. 3. For me, it’s an opportunity to meet with manufacturers and learn about emerging trends and technology, but more important is the chance to meet with our readers. This magazine is about you and your utilities, so any opportunity to meet and speak with you is valuable. It gives us perspective and keeps us in touch with the issues that are affecting you.
For those of you who will be in New Orleans, I hope we get the chance to meet. We’ll be in Booth 1114 in Hall B. Stop by and chat, or flag me down if you see me out on the show floor.
I look forward to hearing your story.