An industry pro relies on machines from General Pipe Cleaners to keep him at the top of the market


What happens when Philadelphia plumbers need drain cleaning tools and talent?

They call Michael Williams at Just Drains LLC.

A third-generation drain cleaning pro, Williams built a unique business model around subcontracting drain cleaning services to over 350 regional plumbers.

“The U.S. drain cleaning industry is humongous,” he notes, “but not every plumber has the tools – or the wealth of knowledge – to clear clogs properly. That’s where we come in.”

The right tools and talent made Just Drains, Williams declares with palpable pride, “the No. 1 drain cleaning company in Philadelphia.”

And beyond. With six expert crews, Just Drains serves southeastern Pennsylvania from the Delaware River to Harrisburg – a sizeable swath of territory. So equipment reliability remains critical, he says.

That’s why Williams trusts General Pipe Cleaners to retain his robust reputation.

Tough General tools help forge market leadership
“General equipment is durable, and takes a beating,” he says. “We use our General tools 24/7, 365 days a year, and they don’t fail us.”

They last, too.

“I bought my trusty old Sewermatic in 1980 – and it can still handle 30 to 40 root jobs a week!” Williams claims. “It’s got great torque, just like General’s line of Speedrooters.”

With plenty of raw power for long, tough tasks, the field-proven Speedrooter range blends rugged reliability with optimal control and ease of use.

“General equipment lets us power through tough problems that our competitors walk away from,” Williams says.

Subscribe: If you don't want to bring your iPad into the bathroom, we can send you a magazine subscription for free!

Right equipment mix tackles tight tasks
For most inside jobs, though, Williams favors two General classics – Super-Vee and Mini-Rooter.

The hand-held Super-Vee easily unclogs sink, tub and laundry drainlines up to 3-inch in diameter. With a dependable motor, durable aluminum drum and tough Flexicore cable, Super-Vee withstands the most demanding small line tasks, and keeps working.

“My personal Super-Vee is over 20 years old,” he says. “And as I like to say, ‘Pound for pound, Super-Vee gets down!’”

Subscribe: Save the trees for beavers, sign up for our E-Newsletter!

Easy to transport and maintain, the lightweight Mini-Rooter unclogs drains from rooftop to basement – including kitchen, bath and laundry lines.

“Mini-Rooter doesn’t have a big footprint, so it gets you into a lot of tight spaces,” Williams observes. “It’s durable, powerful and economical – a great ‘first machine’ for anyone starting out in drain cleaning.”

And it saves time and trouble. Detach the drum in seconds to boost portability, or to change Flexicore cables with minimal mess and downtime.

“It’s really easy to swap out drums – all day long, if necessary!” Williams says.

“We use Mini-Rooters every day.”

The best advertising
“Our customer trust factor is phenomenal – through the roof,” Williams says, noting that Just Drains gets “85 percent of its business by word-of-mouth.

“That’s the best advertising any business can have.”

And when pairing General Pipe Cleaners and Just Drains LLC, he adds, “We’re two leaders – side-by-side – both at the top of our markets. General is the industry name everyone salutes!”


Related Stories

Like this story? Sign up for alerts!