Imagine a Day Without Water

Value of Water Coalition's national education campaign focused on building public support for investment in water infrastructure
Imagine a Day Without Water

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The Value of Water Coalition announced the Imagine A Day Without Water campaign with the launch of its site, www.ImagineADayWithoutWater.org. This national education campaign will raise awareness of and build public support for investment in water. Imagine A Day Without Water will take place from Oct. 6-8 across the country with participation from partner organizations, water providers, local elected officials and more.

Imagine A Day Without Water is an opportunity for every organization and individual who cares about water and the systems that bring it to and from homes and businesses to stand together for our most precious resource," says Radhika Fox, president of the U.S. Water Alliance and director of the Value of Water Coalition. "Across the country, organizations are making plans to raise awareness and educate the public about the serious state of our aging water infrastructure systems and the tremendous benefits of investment. There are countless ways for folks to get involved, so we hope everyone will use the resources on our website to find an idea that works for them.”

Partners who are interested in participating are encouraged to create an event or contest to spread the message about the importance of investing in water infrastructure. Organizations can choose to invite local leaders and the media to tour a water treatment facility, work with government officials on a proclamation or resolution, create a social media campaign, write an op-ed and more.

ImagineADayWithoutWater.org offers participating organizations a central location for accessing materials to assist in the planning and production of events. Site materials include:

  • 11 participation ideas
  • Messaging guide
  • Tips for planning a press event
  • Op-ed template
  • Toolkit for ads, including billboards, horizontal and vertical print ads, and more.

Organizations interested in hosting an Imagine A Day Without Water event can sign up through www.ImagineADayWithoutWater.org and should contact Abigail Gardner to coordinate event planning and strategy.



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