What if every drop of water your customers use came out of bottles?
According to the U.S. EPA, Americans use an average of 82 gallons of water per day at home. But according to research conducted by Opinium on behalf of American Water, the number is more like 2,000 gallons per day when including both direct and indirect consumption. Indirect use is of course an individual’s share of the water required to produce all the products they use and consume.
But let’s get back to that 82-gallon figure. Suppose your customers had to draw all their water from gallon jugs. Or the
