So you have a huge street project that will disrupt the day-to-day activities of several neighborhoods, while costing a fair amount of public money. You prepare a colorful public presentation containing all the project details in plain English — timelines, dimensions, construction materials, and budget numbers. But only a few folks show up for the meeting, and those who do don’t appear to comprehend the information.The reason? According to Kelley Dearing-Smith, vice president of communications and marketing for the Louisville Water Co., utilities are sometimes too hung up on numbers, which the public doesn’t really care about. Forget the technical
