Rebranded Association Is Making Waves in the Water Sector

Public perception of the water environment profession has been a persistent problem for decades. The sector is gearing up to clean up those negative perceptions in addition to the water, and the Water Environment Association of Kentucky & Tennessee is making it happen by starting the Clean Water Movement campaign. The association has taken a step forward by changing its name from the Kentucky-Tennessee Water Environment Association to the Clean Water Professionals of Kentucky & Tennessee (CWP-KT), and that’s only the beginning of the movement it's working towards.“It’s time to explain what we really do," says Valerie Lucas, executive director of the