All you have to do is look around to know that brands are powerful. In fact, most people are so loyal to certain brands that they stick with them for life. If brand-name products can evoke that kind of loyalty, why can't people? Well, they can! The truth is that we all have a personal brand, whether we like it or not. Simply by being ourselves in the workplace, others perceive, think, and feel about us in a certain way. The question is whether we have created the personal brand we want. This is especially important for those who hold
