The Madison Metropolitan Sewerage District wanted to do something about the trash showing up in the collection system and at the treatment plant.
So a team created a fun awareness campaign to inform customers in and around Wisconsin’s capital city on what to flush and what to toss in the trash basket.“Our main audience was kids and teens,” says Amanda Wegner, communications and public affairs director. “But really, it is for all ages because kids tell their parents and they help to educate each other. The children become our superhero advocates.”The district, serving half a million residents in 24 communities in
