Denver Water recently released a creative and lighthearted video to spread awareness about responsible water use during the summer months. The Splashstreet Boys' music video, titled "I Water That Way," is a fun parody of the Backstreet Boys' iconic 1999 hit "I Want It That Way."
Adding to the entertainment value, it features Denver Water's own team members clad in throwback outfits reminiscent of the Backstreet Boys' signature style as they sing about valuable tips residents can use to keep their lawns and gardens flourishing while being mindful of water consumption.
It's also a great example of how utilities can leverage the power of pop culture to bridge the gap with the communities they serve. These kinds of popular media references often result in highly sharable and conversation-starting content, tending to reach wider audiences for messages on responsible water management practices.
The Backstreet Boys themselves even responded positively to the effort. Check out the video below:
