Seventy percent of small- to medium-sized businesses in the wastewater industry and related services are feeling overwhelmed by marketing and not getting the opportunities they desire and deserve.
The good news is that others in this industry who struggled with the same problem found solutions and clarity when they learned and implemented what will be revealed in “Lifting the Veil: Secrets of Top Marketers — Time-Tested Strategies and AI Innovation,” a workshop being held Tuesday, Feb 18, at the 2025 Water & Wastewater Equipment, Treatment & Transport (WWETT) Show.
Businesses that are tired of struggling with ineffective marketing tactics and uncertain results will uncover proven strategies that top marketers use to succeed. This hands-on, interactive workshop covers:
Generating more sales and profit: Simple but powerful tactics that will grow revenue and help outpace and out-maneuver the competition.
Harnessing AI: How to leverage AI to attract and convert more prospects and automate tedious tasks while enhancing customer engagement.
Future-proofing the business: Strategies to acquire new clients, generate referrals and retain repeat business.
Neuro-marketing: Mastering the psychology of prospects, how to grab their attention and compel them to act.
Closing more sales: Fine-tuning marketing and messaging to speak directly to the target audience’s pain points and needs.
Hybrid marketing approaches: How to combine the best of high-tech tools with high-touch human interactions to build strong, lasting relationships with customers.
The workshop will also help identify common marketing pitfalls, recapture lost leads and pinpoint areas where marketing investments are falling short. With actionable tips and real-world insights, participants will leave with a plan to turn their marketing efforts into measurable results.
The first 30 registrants will receive a gift worth $977, according to organizers. This workshop is being offered as an add-on to the regular WWETT Show registration. More information and how to register is available here.
About the facilitators
Suzan Chin-Taylor is an international entrepreneur, published author, course creator and keynote speaker. Her firms Creative Raven and The TUIT Group take the mystery out of digital marketing and public relations to help businesses in the wastewater infrastructure, treatment and related civil infrastructure sectors thrive. She hosts a weekly show, the DooDoo Diva’s Smells Like Money podcast, dedicated to the wastewater industry, with a mission to deliver industry know-how from industry pros who know how.
Ryan Esco is a business investor, and marketing and growth strategist for small- to medium-sized technology and skilled trade service organizations. His firms FireRock Marketing and Novus Acquisitions help clients attract and convert the right audience by taking a holistic, results-driven and collaborative approach to marketing. Leveraging his expertise and skills in digital marketing, brand management, marketing strategy, analytics and customer segmentation, Ryan and his team create and optimize comprehensive and consistent marketing systems that aim to deliver growth.
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