While not a tradesperson himself, author and marketing professional Ryan Kiscaden is a passionate advocate for the skilled trades. He sees the "gray beards" of the industry retiring without a strong pipeline of new talent to replace them.
In this episode of MSW Cast, Kiscaden argues that while financial incentives are helpful, the real battle is a perception challenge. He explains why the negative, outdated stereotypes surrounding the trades persist and why current recruitment efforts aren't doing enough to solve the critical labor shortage.
Start with the youngest generation
Kiscaden's core message is that to truly change the narrative, we must start much
