A new brand for the national capital's water and sewer agency

District of Columbia Water and Sewer Authority is now known as DC Water

The District of Columbia Water and Sewer Authority has launched a comprehensive rebranding campaign. Known since its inception as DC WASA, the agency now does business as DC Water and uses a new logo featuring a water drop, with the tagline, “Water is Life.”

“It’s time to re-introduce ourselves to our customers,” said general nanager George S. Hawkins. “We’re rolling out new and exciting initiatives to provide excellent drinking water, and to protect the environment and human health. A new look and a new name physically reflect the changes we are making, and signal a new era.”

Hawkins, DC Water Board chairman William M. Walker, and District of Columbia mayor Adrian M. Fenty unveiled the new logo at the entrance to the Blue Plains Advanced Wastewater Treatment Plant, the largest facility of its kind in the world.

“Water is life captures the importance of DC Water’s role in our community,” said Walker. “This new brand marks the beginning of a new era at DC Water and the Authority’s important work related to all things water for the millions of people we serve every day.”

The DC Water brand, logo and slogan resulted from a month-long public competition in February. Co-sponsored by WVSA ARTs connection, a non-profit organization providing experiences for adults and children through arts-infused programs, the contest drew 177 entries from all across the United States. Hawkins presented commemorative checks for $667, one third of the prize money, to each of the three contest finalists whose contributions made up a significant part of the final brand and logo. The finalists were John Bauer, Ernest Lee and John Ross.

DC Water started the rebranding process by changing its web site and signage and has begun adding the new logo to vehicles and staff uniforms. A 60-second commercial announcing the new brand can be viewed at http://www.youtube.com/watch?v=gycEXPkvDnw.


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