With 36 states expected to face serious water shortages by 2013, water conservation is a critical concern. In response, the Student Conservation Association and American Water, in partnership with the U.S. EPA WaterSense program, have launched the “Save Water Today” public service campaign.

 Save Water Today is part of American Water’s year-long consumer education campaign promoting water efficiency and water source protection to help mark the company’s 125 anniversary. The campaign comprises four public service announcements that bring together Saturday Night Live alums Rachel Dratch and Horatio Sanz, Diane Neal (formerly of Law & Order: Special Victims Unit), and 16-year-old national surfing champion Lakey Peterson to promote household water conservation. In each 30-second announcement the celebrity appears in someone’s home to deliver water-saving tips. 

At the end of each spot, viewers are directed to www.SaveWaterToday.org for additional water-saving tips.