NASSCO has taken two more steps befitting an organization dedicated to setting the standards for the rehabilitation of underground utilities.
A new web site and visual identity, introduced at the Under-ground Construction Technology International Conference and Exhibition last January in Atlanta, will strengthen NASSCO’s presence in the trenchless industry.
We are practicing what we preach. We are committed to setting standards throughout our industry. We’re doing that now with our communications to current and prospective members. A web site that is appealing and easy to navigate and a fresh look to our communications support the kind of professionalism we promote.
To sharpen our communications, NASSCO has hired New Phase Marketing Inc., a strategic marketing communications agency in Reston, Va., to conduct research, identify NASSCO’s unique brand, and bring that brand message to life through new advertising, interactive communications, public relations, and marketing support.
The new web site (www.nassco. org) has a menu that makes it easier for members and visitors to find what they need. It also includes free downloadable specifications. Among the new features is an interactive Meet a New NASSCO Member section. Here, visitors can access profiles in which members share information about themselves and their companies and explain why they joined our organization.
This is a good way for people in the industry to gain insights about the value of NASSCO membership from people who actually enjoy those benefits as part of their daily work life.
All of us at NASSCO encourage industry professionals to visit the web site and see how it embodies the way our association is changing and building for the future.
Irv Gemora is executive director of NASSCO. He can be reached at director@nassco.org.
