This month’s issue of Municipal Sewer & Water contains yet another example of a public information program that “moved the needle” on an important initiative.The Charlotte-Mecklenburg (N.C.) Utilities WaterSmart program has helped reduce residential water consumption by 35 percent over six years. It’s a multimedia program that reaches beyond pure information to include components like a showerhead swap and incentives for installing water-saving toilets.In the public sector, information programs are often perceived as empty exercises in “image polishing” or as unaffordable luxuries. In reality, a good information campaign can bring significant financial and other benefits to a community and as
