High-powered sales strategies enabled Brant Keller, Public Works and Utilities director, in Griffin, Ga., to sell a stormwater utility to city commissioners and residents when no one appreciated the need for it.The 23,500 city residents had lived with flooded streets and neighborhoods for so long that they accepted them as a way of life. They saw no value in a new agency that would mean another municipal fee.Keller reverted to basic salesmanship tactics. Through storyboards and a marketing campaign, he illustrated the advantages of a stormwater utility. To brand the campaign, he hired a media relations firm to design a
