It used to be that prospective employees had to convince companies why they should be hired. But in today’s job market, with low unemployment creating a shrinking labor pool, the tables have been turned: Organizations now have to convince job candidates why they’re a great place to work.
As such, a key question emerges as organizations arm wrestle for quality employees: Do people come to work at your company because they have to, or because they want to? The difference is huge, and not only in terms of attracting great candidates; studies also show a clear correlation between high levels of
