"What's the Value of Water?" That's the new public awareness campaign recently launched by The Value of Water Coalition and the Water Environment Federation (WEF), along with a free toolkit so water agencies can assist in the effort.

Together, the organizations help raise awareness about the value and importance of water. The new toolkit is an important part of this effort and is available at no cost to anyone interested in educating the public about the essential need to invest in our water infrastructure and water resources. The “What’s the Value of Water?” toolkit provides the following materials:

• Billboards
• Outdoor advertisements
• Print advertisements
• Bill stuffers
• Conference banners
• Water fact sheet
• Message guide
• Shareable social media graphics

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“Our water resources are being stressed more than ever, but it can be challenging to communicate this in ways that we can all relate to," says Eileen O'Neil, WEF's executive director. "Sometimes the most impactful message about water is the simplest one: What would it be like to live a day without it? WEF is proud to be a part of this important effort, and we hope that the entire water sector uses these materials to help spread this message from coast to coast.”

All materials are available for download on the Value of Water Coalition website.