Tips & Tricks for Effective Public Outreach

Everything municipal workers do is for the customers, yet often it can feel like the industry is fighting against those it serves. Misinformation and unfortunate stigmas are common, which is why most municipalities have at least thought about customer education and outreach. Over the years, MSW has covered many different public outreach programs. Here’s the first part in a two-part series in which we’ve compiled some notable examples to assist in planning your communication strategy. What is outreach? Any interaction with a customer can be considered outreach, but to really project a message to the public takes more than a series of small