Day 1 of COLE Publishing’s 2016 WEQ Fair in Milwaukee, Wisconsin, gave attendees the opportunity to not only see dozens of new products up close but also test those products in real-world applications. And for many contractors, the opportunity to witness a product’s capability can mean a sale. I talked with several attendees who said they are ready to buy and were enticed by the idea of seeing their potential investment up close and in operation.“Seeing all these different options and actually getting my hands on them is a big opportunity,” says attendee Ben Smith of Marvel Sewer and Drain
