Let’s face it. When you’re in the sewer industry for decades you see a lot. One thing I’m tired of is negative selling. This destructive sales technique threatens the growth of old and new technologies and endangers the entire trenchless technology industry.It’s negative selling when a salesperson takes down the competition by providing negative and false information to an engineer in order to win business. Young engineers or others who specify projects are easily influenced and sometimes honor the information they receive. A salesperson who builds a business case this way is no different from a person shaming someone else
